出境海岛游、环球邮轮旅游您的无二之旅 - 高端定制旅游专家!今天是:
出国旅行网
旅游网站大全
Current Location: 出国游 > 环球游讯 > TravelNews >

Future of Thai tourism industry is in Chinese hands, and phones

Date:2020-08-26Source:海岛游 JetGo.cn 环球邮轮旅游Official Site:http://www.jetgo.cn

Partnerships with digital firms and social media influencers are among the strategies to win back Chinese visitors.

Few people are as aware of the devastation the novel coronavirus has inflicted on international travel as Chattan Kunjara Na Ayudhya, a deputy governor of the Tourism Authority of Thailand (TAT).

Tourism accounts for 12 per cent of his country’s GDP (up to 20 per cent when ancillary services are included) and provides jobs for almost one in 10 Thais, according to the International Labour Organisation.

Chinese accounted for more than one in four of the tourists who visited Thailand last year and their importance has only been magnified by the Covid-19 pandemic. Given that long-haul travel is not expected to rebound quickly, Thailand’s tourism strategy is now focused squarely on the short-haul travellers who are most likely to return first: visitors from China.

To ease concerns over the coronavirus, hotels have embraced new protocols, from food safety to physical distancing, and want people to know it.

Beyond addressing safety concerns, businesses are also developing new activities to appeal to experienced travellers. Expique, known for its nighttime excursions in open-air tuk-tuks, is gearing up to cater to individual travellers and smaller groups craving personalised experiences. China is “a bigger opportunity than ever”, said founder Simon Philipp.

The Peninsula has also turned to platforms like Fliggy, where individual brands can sell products and packages, then receive payment directly through the site’s integrated Alipay system. Both companies are owned by Alibaba, which also owns the South China Morning Post.

China’s digitally connected population used their time online to “gain a lot of information about destinations they want to travel to, local foods they want to taste, all saved in their to-do list in their phone”.

Despite these great efforts to tempt tourists back, it is as yet uncertain when exactly travel to Thailand will be viable again.

Time will tell if the combination of an industry eager to do business and a customer base of travel-starved consumers will be enough to make that dream come true.

百度一下:Future of Thai tourism industry is in Chinese hands, and phones 查找更多相关信息!


360搜索:Future of Thai tourism industry is in Chinese hands, and phones 查找更多相关信息!


Google Search:Future of Thai tourism industry is in Chinese hands, and phones Find more information!


欢迎国内外景点、酒店、旅行社合作,免费入驻出国游!E-mail:iyatrip#163.com (请将#号替换为@)


------分隔线----------------------------
说点什么吧
  • 全部评论(0
    还没有评论,快来抢沙发吧!