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Smart Check-In allows guests to bypass the front desk and head directly to their rooms.
Aloft"s Smart Check-In program sets to expand to more than a dozen additional aloft hotels this year. Aloft Hotels the brand from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), has reached a milestone 10,000 users of its industry-leading Smart Check-In Program, the brand announced today. One of the easiest and fastest check-in experiences offered in the industry, Smart Check-In allows guests to bypass the front desk and head directly to their rooms. Now available at Aloft hotels in Lexington (MA), Harlem (NY), Dallas Downtown (TX), Brooklyn (NY), and Cupertino (CA), Smart Check-In will expand to more properties worldwide in 2013. The program, the first of its kind in the industry, made its debut at Aloft Lexington in 2010. Through the program, Starwood Preferred Guest® (SPG) members who opt in to this offer receive an enhanced SPG / Aloft-branded keycard which carries radio frequency identification (RFID) technology. On the day of a planned stay, a text message is sent to the guest"s mobile device with their room number. Once at the hotel, guests can skip the check-in line and go straight to their assigned room, where their enhanced keycard will unlock the door. Aloft"s Smart Check-In program is made possible through a partnership with VingCard. |
