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Hotels in the Asia Pacific region experienced a downturn revPAR (revenue per available room) in the first half of 2013.
According to the latest data from STR Global, both occupancy (-1.0% to 66.3%) and average daily rates (ADR, -2.6% to US$125.19) declined in the first six months of the year, causing a 3.5% drop in revPAR. But across the region, different areas experienced contrasting fortunes. Southeast Asia achieved a 6.6% revPAR increase in the first half, as occupancy (+1.8% to 71.4%) and ADR (+4.7% to US$144.87) both climbed. But two of the region’s main powerhouses, China and India, caused their respective regions to decline. Northeast Asia, including China, experienced a 7.3% slump in revPAR, with declines in both occupancy (-2.0% to 64.5%) and ADR (-5.4% to US$105.95). While Central & South Asia, including India, saw occupancy (-1.1% to 58.9%) and ADR (-5.3% to US$140.35) both slide, for a 6.4% drop in revPAR. "During the first half of 2013 hotels in this region reported negative growth in all three key performance metrics,” said Elizabeth Winkle, managing director of STR Global. “However, some markets are performing quite well, and it appears travellers’ desires for sun, sea and sand continue to be strong as French Polynesia, Maldives and Thailand reported 33.3%, 16% and 16.6% revPAR growth, respectively.” RevPAR in the Oceania region ended the first half almost flat, climbing just 0.4%, as an increase in occupancy (+0.7% to 72.1%) offset a slight dip in ADR (-0.3% to US$172.80). |
