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Imagine the hotel you re staying at being able to pinpoint your location and send you a message about a deal at the spa. That s exactly what Marriott International is starting to do today with the introduction of LocalPerks, a new feature within its Rewards program. Participating Marriott hotels are using iBeacon technology to communicate with their guests' mobile devices and figure out where they are. They can then send push notifications about offers to the mobile device based on a guest's precise location within the property. Marriott is also getting into the flash sale website business with the introduction of FlashPerks. Through FlashPerks, Rewards members can redeem points or use cash for limited-time, exclusive deals. The Bethesda, Md.-based company is hoping the two programs will appeal to the tech-savvy Millennial traveler, whose purchasing power is rapidly rising. Last year, Marriott Hotels started the "Travel Brilliantly" marketing campaign specifically for Millennials, those generally born in the 1980s to the early 2000s. |
