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The report gives an overview of the China’s mid-range hotels brands development and analyzes the brand impact of China’s mid-range hotels brands in February. An overview of the China’s Mid-range Hotels Brands Development in February Latest industry news: (1) Recently, Vienna hotel, a mid-range hotel brand, formally signed a strategic cooperation agreement with Procter&Gamble. This is the first time Procter&Gamble enter hospitality industry. (2) Shanghai Jinjiang Metropolo Hotel Management Company Limited announced to expand “Metropolo Hotel” and sign more than 100 hotels this year. Analysis of the Brand Impact of China’s Mid-Range Hotels Brands in February 1. TOP 20 China’s mid-range hotels brands board in February
2. An Overview of China’s Mid-Range Hotels Brands Index Changes in February The brands index change
The ranking change
3. Top1 Rising Mid-range Hotels Brands Analysis in February
4. The Key China’s Mid-Range Hotels Brands Analysis in February
Introduction of Meadin Brand Index (MBI) Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable. Report Introduction Report of China’s Hospitality Industry Brands Development, exclusively released by Meadin Tourism Academy, is an analysis report written according to data statistics from Meadin Brand Index. The report made a comparative analysis among four types of brands including international hotels, China’s domestic hotels, economy hotels and mid-range hotels.(Translation by Ella) |
