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The report gives an overview of the China’s domestic hotels brands development and analyzes the brand impact of China’s domestic hotels brands in February. An overview of the China’s domestic hotels brands development in February 1. Latest industry news: 1) Recently, Huatian Industry Holding Group CO., LTD. announced to transfer 100% stake of Zidongge Huatian with more than 390 million yuan. The registered capital of Zidongge Huatian is 150 million yuan. 2) On February 15, New Century Grand Hotel Leshan，located in the Qingjiang New District，now officially open. Leshan Wanhe Real Estate Development Co., Ltd. invested 350 million yuan to build this high-star hotel according to the national standards for the construction of five-star hotels. Analysis of the brand impact of China’s domestic hotels brands in February 1. TOP 20 China’s Domestic Hotels Brands Board in February
2. An Overview of China’s Domestic Hotels Brands Index Changes in February (1) According to the index change
(2) According to the ranking change
3. Top1 Rising Domestic Hotels Brands Analysis in February
The Index Change
4. The key China’s Domestic Hotels Brands Analysis in February
The Index Change
Introduction of Meadin Brand Index (MBI) Meadin Brand Index (MBI) is released exclusively by Meadin.com, providing index data that reflect the brands (including relative brands of hotels and suppliers) influence for a period of time. The data is significant for enterprises and relevant industry personages, analyzing brand communication and marketing management. The index mainly analyzes brand influence from three dimensions: the user's influence, the media influence and industry influence. It is a data analysis service free of charge, which is provided by Meadin.com through Meadin Brand Index Monitoring System (MBIMS), independently developed by Meadin Tourism Academy. Meadin.com draws lessons from the domestic and foreign advanced competitiveness evaluation system, combine with the reality and expert argumentation, eventually form the existing index system. After repeated testing of the relevant data processing method and the index calculation method, the data are more scientific and reasonable. Report Introduction Report of China’s Hospitality Industry Brands Development, exclusively released by Meadin Tourism Academy, is an analysis report written according to data statistics from Meadin Brand Index. The report made a comparative analysis among four types of brands including international hotels, China’s domestic hotels, economy hotels and mid-range hotels.(Translation by Ella) |
