Accorhaseyesonotherdigitallayersforhotels

Accor Hotels says it wants to discover new ways to make the most of its existing assets and the digital economy.

The chain is not content with a series of major moves over the course of the last 12 months outside of its core function of running hotels, and will instead forge ahead with figuring out additional revenue streams, become more efficient and find opportunities to “enhance the guest experience”.

Accor spent €148 million on buying upmarket home rental brand OneFineStay in April this year, its first move into the alternative accommodation sector.

This followed the creation of its marketplace for independent hotels to play in the distribution game in 2015 and the acquisition of FastBooking in April of the same year.