GoogleisseriousaboutTripsApp,monetisationissueaside

Google is clearly rather pleased with the recent full launch of its Trips application for mobile devices.

The free App (available on both Android and Apple devices) aims to be a personalised tour guide for travellers and is arguably the most significant launch in the travel space for Google since it created the Flights and Hotel Finder products a few years back.

Trips pulls reservation details for flights and hotels out of a user’s Gmail account to build lists of suggested itineraries. Once the user is at their destination, the app then suggests relevant attractions based on the time of day and the user’s location, all without the need for a web connection.

Other details include recommendations for places to eat and drink, what a traveller needs to know about a destination and how to get around.