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TripAdvisor announced that it planned to work with Chinese car-hailing company Didi Chuxing in “building a full service ecosystem of services for travelers not only to research, plan and manage what they want to do but also to easily incorporate mobility solutions into their travel plans.” TripAdvisor China will build dedicated Didi “stations” at 100 hotels where there is a demand from guests to get to local tourist attractions. Whether these stations are a branded kiosks in reception or an employee dressed up as the TripAdvisor owl to orchestrate traffic outside the hotels remains to be seen. Uber China, which Didi took over in August, launched “Uber + Travel”, an initiative which aimed to “connect travellers with the travel services they need before, during and after their journey.” |
