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Priceline Group rolled out a ground transportation new brand known as Rideways. The service has been developed quietly within the RentalCars division and is now available in 120 countries. Rideways will initially be a consumer-facing brand but will also be turned into a platform for B2B partners, such as airlines and airports, to include as a white-label service on their websites. Rideways will turn on on-demand capability in the future for travellers who are looking for instant rides. This could feature ride-sharing providers. |
