Hotelsfaceacrucialmomentforsocialmessaging

Messaging is exploding as an engagement channel at hotels. Within the past year, hotel brands and technology suppliers big and small have made headlines for their experiments with various messaging channels, as well as for the development of their own messaging Apps.

Despite of, or perhaps because of this growth in messaging, several crossroads have emerged in its adoption. There’s still confusion on how brands are using it and why they’ve taken to it with such verve. Here’s an overview of the trends.

A sonic boom throughout the hotel industry

“Messaging Apps usage is creating a sonic boom throughout the hotel industry,” wrote Lodging Interactive’s DJ Vallauri last month. Indeed, within the past year, hotel brands big and small have made headlines for their adoption of various messaging channels, as well as for the development of their own messaging systems within existing Apps or Apps for the purpose of messaging.