AirbnbTripsversusthecurrentcharttoppers

The deafening buzz around Airbnb Trips means that established experiential economy brands such asOpenTable, Viator and Ticketmaster need to shout even louder.

Representatives from the three incumbents were on stage at last week’s Phocuswright Conference in Los Angeles, a day or so before Airbnb launched its Trips product.

Christa Quarles, CEO of OpenTable, runs a business which has 40,000 bookable restaurants on its platform, handles 21 million diners a month and operates in 75 countries. Barrie Seidenberg is CEO of Viator, whose parent company TripAdvisor lists 730,000 activities on its site. Jared Smith is president of Ticketmaster North America, which will sell nearly 400 million live entertainment tickets in the US and Canada this year (and another 100 million in other markets).