WillFacebookRecommendationscreateanewchannelforhotelbookings?

Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook now switches on a new “Recommendations” feature that lets others know they’re looking for advice.

Comments from friends appear in the original post and are also featured within a dynamic map. Each time friends mention a recognized place, the map then expands to include this extra information. If a recommended business has a Facebook Page, the tool automatically features their Page within the comments.

Along with this tool, Facebook has also launched a new set of call-to-action buttons that businesses can use on their Facebook Page, providing customers with the ability to request extra information, receive quotes, and place orders.

These new features have only just been rolled out in the U.S. and are still relatively limited in scope. However, Facebook has announced it’ll be expanding this service in the coming months to help customers connect with even more businesses.