AirFranceKLMcontinuesinvestmentindatawith€200mplannedby2020
Date:2017-02-20
Source: Official Site:https://www.jetgo.cn
Air France-KLM plans to invest more than €200 million on digital and data development by 2020 with a priority on better use of its data.
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Air France-KLM plans to invest more than €200 million on digital and data development by 2020 with a priority on better use of its data.
The group says it has had an internal “Big Data Platform” since 2015 and last year connected to all of its customer data sources to get a rounded view of customers and develop personalised services.
Speaking during the group’s full-year 2016 results presentation to analysts, CEO Jean-Marc Janaillac said Air France-KLM is now one of a few companies in the world which collect and use online and offline customer data to make personalised offers.
The group says it has been increasing digital and big data investment by about 15% every year since 2013 with last year’s investment standing at €55 million.
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