Mobileancillariesgainingtractionforairlines

CarTrawler‘s latest ancillary revenue collaboration with IdeaWorks focuses on mobile and shows that airlines are coping better with selling seat selection than checked-in baggage.

The report looks at how 25 airlines perform, with IdeaWorks opting for Android over iOS because, globally, Android is used on nearly nine in ten of the world’s smartphones.

The airlines were chosen based on passenger traffic data.

Ryanair, IndiGo, Emirates and Air France were highlighted as providing examples of great mobile retailing, with Ryanair “the most advanced of those reviewed for this report.”