Techinitiativeshotelsshouldconsiderdoingrightnow

Hotels are often reminded of what they should be doing, or encouraged to try new things as the sector gets more competitive than ever.

The latest to have a go was Benjamin Habbel, founding CEO of Voyat, the personalisation technology provider for hotels that sold to Intent Media in June 2016.

Speaking at the Seize Opportunity In Disruption conference for hotels in London last week, Habbel’s take on it is that hotels should be more experimental, take a few risks and try some initiatives to understand what might work for a property.

He is very much from the school of thought that argues for innovation in a startup-type way – throw lots of things against a wall and see what sticks.