Directbookingsandwebpresencebeatmobileandpersonalisationashotelpriorities

Game on – the top business focus for hotel owners this year is to increase their direct bookings and improve their online presence.

The finding, indicated in the annual Global Hotel Business Index from SiteMinder, sees other considerations for a hotel such as mobile bookings and introducing personalisation tools down the pecking order.

Perhaps rather annoyingly for tech provider SiteMinder, the lowest priority for hotels during 2017 was “exploring new hotel technology systems”.