PeekacquiresZoziinfurtherconsolidationoftoursandactivitiestechsector

Two of the most heavily funded, venture-backed reservation services and marketplaces for tours and activities are essentially merging, as the healthier Peek acquires the assets and employees of Zozi.

Peek, which has raised USD 16 million in publicly disclosed funding, is acquiring the assets of Zozi, which has raised more than USD 44 million.

That said, Peek disputes the notion that the deal is a merger or acquisition, preferring to say that Peek is partnering with Zozi or that the companies are “coming together.” Peek wouldn’t detail the terms or nature of the deal. Essentially Peek is hiring Zozi employees and onboarding its customers while the Zozi brand, software, and marketplace will be phased out this year.