TripAdvisorhitshalfabillionreviews,talksupCSIcapabilities

TripAdvisor is celebrating after reaching a half a billion travel reviews milestone on the site – with nearly 300 hitting the site every minute.

The company, now 17 years old, says it has “revolutionised the travel industry” with its mix of ratings and opinions about hotels and, more recently, restaurants and attractions.

But the process by which it collects reviews from travellers (different from other sites that only solicit feedback from actual customers after they’ve taken a trip) has dogged TripAdvisor since its inception.