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Marriott International, the world's largest hotel chain that operates 30 brands globally, is taking a unique, non-profit approach in the China market. The company is implementing its China Hospitality Education Initiative (CHEI) program to develop its human capital in China. The program is aimed to develop well-trained and friendly staff to support its strategic plan and growth in China. As part of its ambitious goal for growth in Asia Pacific, the hotel giant plans to double its footprints in mainland China, boosting its portfolio in the country to more than 600 hotels in less than four years. Read original article |
