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Skyscanner’s Direct Booking solution, which seeks to provide a flexible, optimized retail experience, has seen an across-the-board increase in conversion of 20% among the airlines and online travel agencies that have adopted it. In the mobile channel, where Skyscanner has worked to bring the right options to the top of the search in an increasingly small space, suppliers have seen up to a 50% increase in conversions. Direct Booking gives airlines the ability to showcase their ancillary products and services and engage with users well before the check-in “desk.” Skyscanner said it has been able to deliver greater ancillary sales, higher conversion rates and better yield on those sales by removing friction, so that when travelers decide to travel they can book the trip “then and there, on whichever device they choose.” Read original article |
