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Travelport has published research into digital traveler behaviour with spotlights on various regional differences and highlighting priorities and pain points for travelers. Highlights from the report include that travelers—even those who have a strong preference for digital travel tools—may feel overwhelmed by information from time to time. As might be expected, habits differ by demographics, but there are many common threads which set Asia Pacific travelers apart from global counterparts. Asia-Pacific nations are in the top three spots, with India at the lead, followed by China and Indonesia. Asia Pacific travelers have dealt with the confusion by turning to peer-to-peer sites (82%) as their first stop when researching their travel plans; 86% use travel booking sites for research, and 46% use similar sites which include personalized recommendations based on past travel. Despite their digital habits, 80% of Asia Pacific travelers will rely on travel professionals as part of their travel planning. 88% of Chinese travelers rely on agents as their first point of contact for booking and travel arrangements. About 90% of Chinese, Indian and Indonesian travelers use videos and photos posted by their friends as part of their travel research. China tops the world in embracing voice search. 72% of travelers use voice search where available. Chinese travelers are also keen to collect travel apps, with 20 categories of apps, on average, used during each trip. 46% of Chinese travelers expressed a degree of frustration at not being able to talk to a human. Read original article |
