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Hilton has opened an Innovation Gallery – an incubator and showcase for development where the company will explore the future of hospitality and the guest experience. The gallery, located next to Hilton’s global headquarters at Hilton McLean Tysons Corner, was designed by the LAB at Rockwell Group. It showcases a variety of technologies, design elements and dining concepts, as well as environmental and experiential features, like a noise-masking Nightingale product and Meural, a customizable digital art display.
Guests can explore five immersive experiences: a product showcase, lets visitors interact with new physical and virtual products; a food and beverage concept studio features the latest experiments from the hotel’s FAB team; a virtual reality stage offers guests VR tours of rooms from the chain’s new boutique lifestyle brands ‘Tru by Hilton’ and ‘Canopy by Hilton’; a dark room explores material technologies which might improve quality, sustainability and/or design flexibility; and an innovation theatre will serve as a gathering space for brainstorming and collaboration. Products on display at the opening have been recently launched or are under testing, and many were developed through partnerships between Hilton and technology companies like IBM, LG, Amazon and Tesla. Read original article |
