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Having celebrated its 50th anniversary in 2016, the world’s largest travel trade show ITB Berlin will return this year with a strong participation of over 11,000 exhibitors and over 180,000 visitors. As per previous years, over 6 billion euros worth of deals are expected to be made through ITB Berlin. ITB Berlin 2018 will take place from March 7-11. TravelDaily China, a strategic partner of ITB, will be exhibiting in the trade show and will also organize various events to promote greater understanding of China’s digital marketing and travel innovations. Senior executives from China Southern Airlines, Louvre Hotels Group, Maritim Hotels, iGola, Mioji, Shiji, Tujia, Klook Travel, Ocean Link will share their insights in these sessions.
Mark your calendar for the following events: Connecting the Travel Brands with Chinese Millennials Venue: Hall 7.1a, Auditorium New York 3 Date: 16:00-16:45 Day 1 March 7, 2018 Introduction: As Chinese millennials are becoming the driving force for China’s outbound travel growth, how travel brands leverage various digital platforms and mobile devices to connect with Chinese millennials? Where your marketing dollars should be spent in the next couple years to target Chinese millennials? Listen to the sharing from China’s leading internet company, airline, hotel, OTA. Panellists: Helen Liu, Vice President of Marketing, China Southern Airlines Moderated by: Joseph Wang, Chief Commercial Officer, TravelDaily China How Start-ups and Travel Innovation Are Redefining the Chinese Market Venue: Hall 6.1, eTravel Stage Date: 11:00-12:00am Day 3 March 9, 2018 Introduction: China is the largest source market for global travel industry, and technological innovations are driving dramatic changes to its travel sector. How can international travel brands make the most of the latest technologies and ecosystem in order to grow their businesses and better serve Chinese travellers? 11:00-11:10 Keynote presentation Speaker: Fan Zhang, CEO, Mioji 11:10-12:00 Panel Discussion Panellists: Kevin King, COO, Shiji Moderated by: Charlie Li, CEO, TravelDaily Note: The ITB Berlin visitors have the free access to the above events. Chinese Night This special event for international and China’s exhibitors and buyers will be hosted by ITB Berlin on March 7. This by-invitation-only event is sponsored by Jin Jiang International and Ctrip and is the best platform for you to meet exhibitors and buyers from China. |
