EmiratesVacationspartnersWayblazertolaunchchatbotads
Date:2018-03-02
Source:http://www.aiquziyou.com
Official Site:https://www.jetgo.cn
Emirates said use of the display ads drove an 87% lift in engagement compared to more traditional click-through ads.
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Emirates Vacations has partnered with Wayblazer for the launch of a AI-powered chatbot that communicates with consumers through display ads. Emirates says use of the medium drove an 87% lift in engagement compared to more traditional click-through ads. Wayblazer’s recommendation engine lies behind the chatbot ad which asks consumers questions about their trip and makes recommendations. Read original article
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