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Google Flights is now a core part of the airfare search experience on Google, with increasing levels of functionality being added in recent years. Analytics service Jumpshot found last year that Google Flights was growing at a much higher rate than it had been in previous years. There was a 27% jump in unique visitors to Google Flights in the first quarter of 2017 compared to 2016, with a 17% increase in the second quarter. The increase in user numbers led to a significant increase in referral to its airline partners at the same, with a massive 69% climb to the top nine U.S. airline sites. Conversion rates (the most important bit in the metasearch process) are also said to be good, with the average in the region of 25% by the second quarter of last year. Read original article |
