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As travel intermediaries such as online travel agencies tighten their grip on owning traveler data, vacation rental property managers are left in a precarious position. Voice technology, perhaps somewhat surprisingly, may be the key to helping vacation rental property managers rebuild guest relationships and establish new revenue sources. Selling experiences, similarly, opens up another possibility for new revenue streams via voice technology. Partnering with the likes of Amazon is another strategic move against the hold major travel intermediaries have over property managers. Though companies such as Expedia and Booking.com have invested heavily in voice technology to address top of the funnel processes such as search, Nigg believes in-destination services will prove the most transformative. Read original article |
