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Amazon has a long history of branching out from its core e-commerce business and successfully disrupting other industries. However, one of the few businesses Amazon has been unsuccessful in tackling has been the online travel industry, but Morgan Stanley analyst Brian Nowak says Amazon may soon get serious about travel. Amazon has twice dipped its toes into travel in the past with Amazon Local and Amazon Destinations, neither of which gained much traction among users. Amazon has more than 300 million global customers on its platform, and it has built a reputation for low prices and reliable service. Morgan Stanley estimates that Amazon's advertising spend per transaction could be meaningfully lower than online travel leaders Booking Holdings and Expedia thanks to Amazon's proven ability to drive repeat and internal traffic on its platform. Read original article |
