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By its own admission, “a diverse group of strategic investors” were involved in a million Series A extension for employee communication platform Beekeeper. One name of note is Samsung Next, the venture capital arm of the South Korean conglomerate. Beekeeper has a presence in a number of verticals, including hospitality. Use cases highlighted include “a team app, employee portal, group messaging app, and workforce platform.” Clients include Marriott, InterContinental and Hilton. Outside of hospitality it works with Heathrow Airport. A post on the Samsung Next blog, Why We Invested in Beekeeper, says: “We believe [Beekeeper] is the first company to pull together communication and collaboration tools, as well as core business processes and a marketplace of integrations, into a single, mobile-first platform.” It would make sense for Samsung to have an interest in a mobile platforms for workers, seeing as it is “the leading global smartphone vendor”. Beekeeper’s press release says that 75% of the world’s workforce use personal mobile devices for work-related use, while the blog post talks about “pairing [Samsung] devices with Beekeeper’s platform.”
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