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Airbnb would consider expanding its currently hyper-focused take on tours and activities in order to grow its market. The private accommodation-cum-tours sharing brand says there is nothing "off-limits" with how it develops its two-year-old business to provide things to do with guests when they are in a destination. The Experiences division launched in 2016 with a strategy to sell multi-day tours to guests of its hosts - a strategy that was later scaled back to smaller tours and things to do ranging from walking trips to culinary-based excursions. Riccardo Ulivi, head of North America operations for Airbnb Experiences, says the current focus is on providing "unique" products that other services cannot provide. But this may change and, over time and with learning from its experience so far in the sector, could see a return to selling multi-day tours to customers.
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