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Ctrip, China’s leading online travel agent, announced a new partnership with 30K, the world's leading frequent flyer content provider, to bring flight mileage benefits information to its users. The information is displayed within the fare details section on the search results page as well as within the ‘upsellable fares’ section on the booking section. The feature is available on Ctrip's Chinese language website and mobile apps. Mr. Xiong Xing, Ctrip Group CTO and CEO of Ctrip’s Flights and International Business Units, said: “This partnership with 30K enables us to provide accruable mileage information for each selected fare and can help encourage travelers to upgrade. This is also a welcome development for airlines, as OTAs provide more valuable options to travelers and create further opportunities for upselling.” Alex Jawad, the CEO and Co-founder of 30K, said, “Ctrip has recognized the accelerated sophistication of this ever more important demographic by offering its valuable high-frequency travelers a de-commoditized experience.” Ctrip joins a long list of meta search engines across the world including Hipmunk from the USA and Ixigo from India, that have partnered with 30K this year. Ctrip is 30K’s first Chinese customer and the largest travel retailer to integrate its Milefy API to date.
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