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Ctrip has signed a multi-year deal for ATPCO’s Retailing Solutions content, giving the Chinese OTA access to all Routehappy rich flight content for integration across Ctrip.com and Trip.com. The deal covers content for Amenities, UTAs and UPAs. In a statement, Routehappy explained that Amenities provide at-a-glance information about flight features, while UPAs provide media to describe an airline’s products and services by aircraft type, cabin, time of day and more. UTAs provide information on benefits and restrictions, such as cancellation, refundability and boarding priority by fare. UPAs visually highlight in-flight features through descriptive text, photos, graphics and videos, showcasing relevant product and fare offerings. The Chinese OTA will showcase Routehappy rich content in 19 languages – including English, Russian, traditional and simplified Chinese – leveraging ATPCO’s pre-translated content. With Ctrip’s acquisition of Trip.com, Routehappy rich content will be accessible to travellers throughout Asia and in the 28 countries in which Ctrip has operations. |
