DeemacquiresOlset,thehotelrecommendationstartup

Deem, a business travel technology company, is acquiring another San Francisco-area company: Olset, a machine learning and artificial intelligence startup that is focused on hotel recommendations.

Five of the six Olset employees, including founder Gadi Bashvitz, will be joining Deem. Terms of the deal were not disclosed.

John Rizzo, COO of Deem, tells Tnooz that he did the deal to buy (rather than wait to develop) the technology he wanted for his customers. He also thinks the Olset team’s presence will inject a shot of entrepreneurial attitude into his company.

Olset collects data on the preferences travelers have for certain types of hotels and uses that to simplify the hotel choices offered to the traveler on upcoming trips.