Google:Voicesearchismakinganincreasingimpact

Consumers say they search more than ever since the advent of voice search on mobile according to Google UK research.

The search giant has polled some 3,000 consumers to reveal that three-quarters say they search more now.

The study also shows 67% use text search via mobile several times a day and 51% use both voice and text and voice interchangeably.

The research goes on to reveal that those who started using voice in the past six months are the “most frequent adopters” with 42% saying they use it daily.

Matt Bush, director of agencies, Google UK, says:
“By taking time to learn how consumers are using it, considering the impact external factors have on consumer perceptions, as well as acknowledging ways search can be enhanced across voice, text and mobile platforms, it will become a hugely successful channel of communication that will lead to personal and engaging connections with those who matter most – consumers.”

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